Creativity
There are endless creative possibilities with mail and it is a great opportunity to appeal to an individual's five senses. The objective of the direct mail is to entice people to open the mail, understand the offer and do something about it. If you are reading this message now then you have responded to an effective direct mail. Therefore, the design and message of the direct mail needs to influence your audience, be clear, concise and repetitive. Everything from the type of card, choice of envelope, font and colour are important when designing a direct mail. We have considerable experience in designing effective Direct Mail and would be happy to discuss.
Personalisation
Tailoring your direct mail to the individual who will receive it makes a difference and carries more impact. Simply receiving mail with your name on encourages more attention from the recipient and a greater level of response. Mail allows for flexibility and therefore you should personalise the direct mail as much as possible so that it contains applicable information in the correct tone of voice and/or has a design that is relevant to the reader.
Targeting
Save cost and time by only selecting those who you actually want to read your message. Choice of audience can be based on many factors including: age, interest, professional/personal capacity or demographics etc. There may be individuals or companies within your target list who you wish to pick out and then personalise the direct mail further, thus segmenting your database and enhancing the likelihood of a response.
Offers
There is a reason for your direct mail. Think carefully about the offer you are making and what is most suitable for your audience. Make the reader an offer that they cannot refuse and one that encourages them to respond. The offer needs to properly marketed and stated correctly, you should also ensure that you are able to deliver the offer. It is important to explain what exactly the offer is and how it will benefit the consumer. You may wish to attach a time limit in order to increase the response time.
Call to action/ Response
You want to get a response from your direct mail, so include an incentive for them to reply and tell them how and when to reply. This can be anything from asking the reader to call a telephone number, send an email, visit a website, fill out an application or place an order. The call to action should be prominent, clear and repetitive, and the response device should be simple
Direct mail is a very effective way of communicating with your audience. Mail is delivered direct to people's doors and into their hands, which means that your mail is receiving their full attention. In addition to a saving of up to 40%, PPMS also offer design, printing and advice on content and paper stock.All you have to do is provide us with your finalised database.
contact sarahscullion@ppmsjersey.com / 01534 876622